Save time and money – Relying on expert writers outside your organization is a great way save money if you don’t need full time writers and save time on research and writing while you focus on your main craft.
Leverage credibility – Co-branded content with a leader in your industry is a great way to add credibility to your sales pitch. This is especially important in competitive markets, or when you’re a new or up-and-coming entrant. Established businesses also find value from added credibility when launching a new offering or reinvigorating an existing product or service.
Reach audience – Partnering with us can introduce your brand to a relevant audience beyond your reach or reinforce your message to an existing audience.
Multi-channel marketing – In addition to posting the sponsored content to our website and social media accounts, you can also post the content to your channels to receive the maximum benefit of content marketing.
Increased traffic – The sponsored content on our website will have your logo with a link to your website. This will increase your site’s visibility in search engines and continued traffic from our site to yours.
Educate your target audience – Sponsored content is a great way to educate your target audience about aspects of your industry, company, product or service in an independent fashion.
Develop thought leadership – Sponsored content can play a pivotal role in helping you get on the radar screen. By partnering with us and investing in informative content that you freely share with the audience, you associate your brand with thought leadership.
Build positive brand sentiment – Customers notice when brands partner with other organizations and make the effort to share useful content. Sponsored content as part of an overall marketing campaign is a great way to get the message out and control how others perceive your brand.