Keeping the information from the previous sections in mind, create a customized notification. Here is a planned system outage notification sample for a banking service:
“We understand that you rely on our tools for on-the-go banking, and we apologize for this temporary inconvenience. As a response to increased demand for our services, we are expanding our capacity to provide you with a faster and simpler user experience. To minimize inconveniences, we are planning the outage between 12 a.m. and 6 a.m. on Sunday, December 10.”
Since not all outages are planned, it is also important to develop custom notifications for unplanned events. This is one example for an unplanned outage for a mobile data service:
“We are investigating customer reports of service interruption for our mobile data users in Northern California. We apologize for any inconvenience and are working to resolve the issue as quickly as possible. Our team will post updates on this issue every hour.”
Another tip to remember is to make the system outage notification match the brand’s voice or appeal to the target market. For example, if the users are older professionals, a professional tone is better. If the users are young adults or teens, a trendier approach to wording may be better. As technologies or platforms advance, revisit the outage notification strategy to update it as needed and remember that system outage notification benefits customers and your company.